What Law Firm BD Programs Get Wrong - And What It Means for Innovation Teams

What Law Firm BD Programs Get Wrong - And What It Means for Innovation Teams

A firm can commit real resources to a legal tech or innovation function and still end up with an initiative that stalls and cannot retain the people hired to lead it. The failure modes are the same as BD - and the talent market has already figured that out.

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Hiring a Law Firm Marketing or BD Professional: What the Search Actually Involves

Hiring a Law Firm Marketing or BD Professional: What the Search Actually Involves

Law firm marketing and business development hiring is one of the most nuanced searches a firm can run. Here's what makes it different, what to look for in candidates, and how to think about the search process — from a recruiting firm that specializes in exactly this.

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Why Law Firm BD Hires Fail - and What to Do Differently
Business Development & Marketing, Law Firms Charlize Heyman Business Development & Marketing, Law Firms Charlize Heyman

Why Law Firm BD Hires Fail - and What to Do Differently

Law firms have invested more in business development talent over the past decade than at any point in the industry's history. A lot of those hires have not worked out. The failure rate is not a talent supply problem. It is a process problem. This piece covers the five most common BD hiring mistakes at law firms, from writing job descriptions that describe a fantasy candidate to using compensation benchmarks that are no longer competitive, and what a better hiring process actually looks like in practice.

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Business Development Roles Look Simple Until You Try to Fill Them

Business Development Roles Look Simple Until You Try to Fill Them

The skills that produce results in corporate BD environments do not transfer automatically into law firms. The gap is about context, not capability. Candidates who succeed inside law firms understand that influence in a partnership flows through relationships rather than authority. They can operate without formal power, without commission structures, and at the pace the partnership sets, without losing the thread of a longer term strategy.

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